Alex Hormozi

Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, author, and podcaster. He launched his first brick-and-mortar business, a gym, in 2013 and scaled it to roughly six locations within three years. From there he built Gym Launch, a licensing and turnaround business that helped thousands of gym owners restructure and grow, alongside Prestige Labs (supplements) and ALAN, a software company that automated lead generation for local businesses. In 2021, Hormozi sold 66 percent of Gym Launch and Prestige Labs to American Pacific Group for a combined $46.2 million, and sold ALAN separately. That same period, he founded Acquisition.com with his wife and business partner, Leila Hormozi, an investment firm that takes minority stakes in already-profitable, founder-led companies and helps them scale. By 2026, the Acquisition.com portfolio had grown to more than $250 million in annual revenue across 37 companies, with Sharran Srivatsaa stepping in as CEO in March 2026 and Leila Hormozi moving into the Chairwoman role. Hormozi is best known publicly for his "$100M" book series: $100M Offers (2021), $100M Leads (2023), and $100M Money Models, which set the Guinness World Record for fastest-selling non-fiction book when it sold nearly 2.9 million copies in a single day at its August 2025 launch. He hosts "The Game w/ Alex Hormozi," a leading business podcast, and shares the mechanics of sales, lead generation, and monetization to millions of followers across YouTube, Instagram, and other platforms. He speaks publicly only occasionally, by his own account, preferring to build his audience through content and his own live events. When he does appear for outside organizations, as he did as the headline keynote speaker at Real Brokerage's Real RISE 2023 conference, it tends to be for large, high-profile audiences. In May 2026, Alex and Leila Hormozi signed with Creative Artists Agency (CAA) to formalize their approach to speaking engagements, brand partnerships, podcasts, and live touring, their first major formal agency representation.