Booking guide
How to book Marcus Lemonis
The fee context, availability drivers, best-fit events, and the exact steps to book Marcus through Headliner.
Cost
What booking Marcus costs
How much does Marcus charge? Bureaus that publish a figure list Marcus Lemonis around $100,000–$200,000 for both live and virtual keynotes (AAE, All American Speakers); BigSpeak lists "please inquire." Figures vary by bureau and date, so Headliner confirms the exact fee for your event on request.
Headliner never publishes a fabricated figure — the fee is confirmed for your specific date, format, and location. Virtual and fireside formats are typically quoted below a live keynote.
Best fit
Best events for Marcus
Where Marcus consistently lands with audiences:
- Small-business and franchise conventions
- Leadership, turnaround, and operations summits
- Retail, sales, and customer-experience conferences
- Entrepreneurship and startup events
- Fireside chats on scaling and rescuing companies
- Turnarounds
Delivery
What Marcus's keynote delivers
Signature talks
- People, Process, Product — The 3 P's of Business Success
- Leadership Amid Chaos — The Business Turnaround Playbook
- Know Your Numbers — Money, Discipline & Growth
- Business Ownership — Obligation or Privilege?
Formats & how to run it: Marcus is available for Keynote, Fireside chat. We match the format to your audience and run-of-show.
Availability
Availability and lead time
The real commitments that shape Marcus’s calendar — plan around them:
- Holds active operating roles (chairman and CEO seats), so his executive calendar is the tightest constraint
- Balances television and business commitments, so mainstage dates are scheduled and confirmed well ahead
Timing windows that fill fastest
- Spring franchise and small-business convention season (March–May)
- Autumn leadership and operations conference season (September–November)
We recommend starting the conversation about 22 weeks before your event date.
Preparation
How to brief Marcus well
Give us these and Marcus’s talk lands harder:
- Pick the framework — his People, Process, Product model, turnaround leadership, or know-your-numbers financial discipline
- Tell us the audience (owners, operators, franchisees, or sellers) so the case studies match
- Decide the format — keynote or a candid moderated fireside
Credibility
Why Marcus is worth it
- Co-Founder of Camping World
- CEO, Bed Bath & Beyond (Beyond, Inc.)
- Star of CNBC's "The Profit"
The process
How to book Marcus through Headliner
Send your brief
Tell Headliner your event date, audience, and the outcome you want. Come prepared to pick the framework — his People, Process, Product model, turnaround leadership, or know-your-numbers financial discipline, tell us the audience (owners, operators, franchisees, or sellers) so the case studies match, and decide the format — keynote or a candid moderated fireside.
Confirm availability
We check Marcus Lemonis's availability for your date and confirm the format. We recommend starting about 22 weeks out. Marcus's calendar is shaped by real commitments — Holds active operating roles (chairman and CEO seats), so his executive calendar is the tightest constraint, and Balances television and business commitments, so mainstage dates are scheduled and confirmed well ahead.
Lock the fee
We confirm the fee for your date, format, and location. Bureaus that publish a figure list Marcus Lemonis around $100,000–$200,000 for both live and virtual keynotes (AAE, All American Speakers); BigSpeak lists "please inquire." Figures vary by bureau and date, so Headliner confirms the exact fee for your event on request.
Sign and prepare
We handle the contract and rider, then align on run-of-show so Marcus is set up to deliver for your audience.
Answers
Booking questions, answered
How much does it cost to book Marcus Lemonis?
Bureaus that publish a figure list Marcus Lemonis around $100,000–$200,000 for both live and virtual keynotes (AAE, All American Speakers); BigSpeak lists "please inquire." Figures vary by bureau and date, so Headliner confirms the exact fee for your event on request.
Can I hire Marcus Lemonis for a corporate or virtual event?
Yes. Marcus takes corporate keynotes, conferences, and virtual sessions through Headliner on a non-exclusive basis. Tell us the format and date and we'll confirm availability and fee.
How far in advance should I book Marcus Lemonis?
Aim to book Marcus about 22 weeks ahead of your event. Popular windows fill fastest — Spring franchise and small-business convention season (March–May), and Autumn leadership and operations conference season (September–November).
What affects Marcus Lemonis's availability?
Holds active operating roles (chairman and CEO seats), so his executive calendar is the tightest constraint, and Balances television and business commitments, so mainstage dates are scheduled and confirmed well ahead. We confirm open dates against these commitments when you enquire.
What events is Marcus Lemonis the best fit for?
Marcus is a strong fit for Small-business and franchise conventions, Leadership, turnaround, and operations summits, Retail, sales, and customer-experience conferences, Entrepreneurship and startup events, and Fireside chats on scaling and rescuing companies.
What is the process to book Marcus Lemonis through Headliner?
Send your brief, we confirm Marcus's availability and fee, then we handle the contract, rider, and run-of-show — typically with a first response within four business hours.
Book Marcus Lemonis through Headliner
Tell us about your event and we’ll confirm Marcus’s availability and fee — typically within four business hours.
Headliner can arrange a booking with Marcus Lemonis or their representative. This profile is compiled from public sources; availability and fees are confirmed on request. A listing here does not imply endorsement, affiliation, partnership, or exclusivity.