Tony Robbins

Tony Robbins is a peak-performance strategist, life and business coach, entrepreneur, philanthropist, and number-one New York Times bestselling author who has spent more than four and a half decades helping people take immediate control of their lives. Through his books, audio and video programs, and large-scale immersive events, he and his team have served an estimated 100 million people from more than 100 countries — a body of work that has made him, in his own site's words, "the nation's number-one life and business strategist." His live seminars, including Unleash the Power Within, Date With Destiny, and Business Mastery, draw arena-scale audiences from around the world.

Born in 1960 as Anthony J. Mahavorić, Robbins rose to prominence in the 1980s and 1990s through his infomercials and his first bestsellers, Unlimited Power (1986) and Awaken the Giant Within (1991). He went on to found Robbins Research International and to build a wider portfolio of businesses, while continuing to coach an extraordinary range of people — from presidents and business titans to world-class athletes and everyday attendees looking to change their lives. He has been honored by Accenture as one of the "Top 50 Business Intellectuals," by Harvard Business Press as one of the "Top 200 Business Gurus," and by American Express as one of the "Top Six Business Leaders in the World," and Fortune has called him the "CEO Whisperer."

His writing spans personal mastery and finance: Money: Master the Game (2014) and Unshakeable (2017) distilled interviews with many of the world's greatest investors into plain-language guides to financial freedom, and Life Force (2022), written with Peter Diamandis and Robert Hariri, drew on interviews with more than 150 medical pioneers to explore breakthroughs in precision and regenerative medicine. What defines him on stage is not slogans but a repeatable psychology of change — delivered with a warmth, humor, and physical energy that have made his events legendary.

Robbins is also one of the most active philanthropists in his field. Through his long-running partnership with Feeding America, he helped provide one billion meals — a milestone reached nearly two years ahead of schedule — and in 2025 he launched the Next Billion Meals Challenge, a ten-year commitment to provide another billion. That contribution reflects the principle he returns to most often: that the secret to living is giving.