Headliner

Entrepreneurship & Business keynote speakers

Jay Baer

Customer Experience & Marketing Author of Talk Triggers and Hug Your Haters

Speaking feeTypically $30k–$50kIndicative only, confirmed on request
  • Keynote · Virtual · Fireside chat
  • English
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Headliner can arrange a booking with Jay Baer or their representative. This profile is compiled from public sources; availability and fees are confirmed on request. A listing here does not imply endorsement, affiliation, partnership, or exclusivity.

Signature keynotes

What your audience walks away with

  • Outcome

    The New Loyalty Landscape — Customer Experience in the Age of AI (current flagship)

    The AI revolution isn't just changing technology — it's permanently changing what customers expect from every interaction. Baer reveals the counterintuitive truth in the data: in an AI-saturated market, the brands that strategically invest in human connection outperform the pack. A clear-eyed look at where to automate, where to stay human, and how to win the new loyalty game.

  • Human.Kind — How to Keep It Real and Win in This Age of Automation

    The three-part framework companies are using to turn the AI revolution into their core differentiator — by being deliberately, memorably human where it counts.

  • Quick. Clear. Kind. — The 3 Unbreakable Rules of Customer Loyalty

    The three components that actually foster loyalty: being fast, being unambiguous, and being kind. Practical, measurable, and immediately usable across service, sales, and marketing.

  • Time Is Money — How to Exceed Your Customers' Need for Speed

    Drawn from The Time to Win and his Consumer Patience research: how responsiveness drives choice, retention, and even price tolerance — and how to make your organization faster on purpose.

  • Ignite a Word of Mouth Wave

    From Talk Triggers: how to build a deliberate operational "talk trigger" that turns customers into a volunteer marketing force — with real-company examples you can copy.

  • Embrace Complaints and Boost Your Business

    The Hug Your Haters playbook: why answering every complaint, everywhere, is one of the highest-ROI things a business can do — and how to do it well.

The story

Who Jay actually is

Jay Baer is a business-growth and customer-experience strategist, a Hall of Fame keynote speaker, and the founder of Convince & Convert, an advisory firm whose clients have included Oracle, Salesforce, and dozens of the world's best-known brands. A self-described 7th-generation entrepreneur, he has founded five multimillion-dollar companies and spent three decades helping more than 700 iconic brands — among them Nike, Oracle, Salesforce, and the United Nations, along with 40 Fortune 500 companies — win customers and keep them.

Baer is the author of seven books on marketing and customer experience. His 2013 title _Youtility: Why Smart Marketing Is About Help Not Hype_ was a New York Times bestseller and helped redefine modern content marketing around a single idea: make your marketing so useful that people would pay for it. He followed it with _Hug Your Haters_ (2016), the first book on customer-service disruption; _Talk Triggers_ (2018, with Daniel Lemin), on engineering word of mouth; and _The Time to Win_ (2022), on responsiveness as a competitive advantage. His earlier _The Now Revolution_ (2011, with Amber Naslund) mapped the shift to a faster, more social business.

For his work he has been inducted into both the Professional Speakers Hall of Fame and the Word of Mouth Marketing Hall of Fame, and has been named a Global Guru in marketing and customer experience. A prolific media maker, he has hosted more than 800 podcast episodes across seven shows, including the twice-#1-ranked Social Pros, and publishes the widely read Baer Facts newsletter on customer experience in the age of AI. Off the clock, Baer is also — improbably and by his own cheerful admission — one of the world's most-followed tequila influencers, which tells you something about the energy he brings to a stage.

The receipts

Books & publications

  • Youtility

    2013

    the New York Times bestseller that reframed content marketing: make your marketing so useful people would pay for it.

  • Hug Your Haters

    2016

    the first book on customer-service disruption: why answering every complaint, everywhere, wins loyalty.

  • Talk Triggers

    2018

    how to engineer a deliberate "talk trigger" that turns customers into word-of-mouth marketers.

  • The Time to Win

    2022

    responsiveness as a competitive advantage: how speed of response drives choice and retention.

  • The Now Revolution

    2011

    seven shifts to a faster, smarter, more social business.

Gravity

Career highlights & recognition

  • Milestone

    30 years · 700+ iconic brands advised

    incl. Nike, Oracle, Salesforce, the United Nations, and 40 Fortune 500 companies

  • Credential

    Founder, Convince & Convert

    digital marketing & customer-experience advisory

  • Recognition

    Professional Speakers Hall of Fame

    inductee (lifetime achievement)

  • Recognition

    Word of Mouth Marketing Hall of Fame

    inductee

  • Credential2013

    Author of seven books

    incl. the New York Times bestseller Youtility (2013), plus Hug Your Haters (2016), Talk Triggers (2018) & The Time to Win (2022)

  • Milestone

    Global Guru

    in marketing / customer experience (three consecutive years)

  • Recognition

    800+ podcast episodes across seven shows

    incl. Social Pros (twice named #1 marketing podcast)

  • Milestone

    7th-generation entrepreneur

    founder of five multimillion-dollar companies

  • Credential

    conference emcee & event host

Booking with confidence

What to expect when you book Jay

  • 01

    Compiled from public sources

    This profile is built from public, verifiable material and stamped with the date it was last reviewed. Nothing here is a claim we cannot trace to a source.

  • 02

    Availability and fees, confirmed

    Tell us your date and brief, and we confirm Jay's availability and current fee on request. We never publish a fabricated figure or imply an exclusivity we do not hold.

  • 03

    Managed end to end

    From first inquiry to the day itself, Headliner handles briefing, contracting, and logistics, so your team can focus on the event.

Answers

Booking questions, answered

What is Jay Baer's speaking fee?

Typically $30k–$50k (indicative; confirmed on request). Jay's fee varies by event, date, format, and location, so we confirm the exact figure for your booking. Share your brief for current pricing and live availability.

Is Jay Baer available for my event date?

Availability changes with Jay's schedule and the season. Tell us your date and we'll confirm whether Jay is open, and hold the slot while you decide.

How do I book Jay Baer for my event?

Jay Baer is booked through Headliner. Tell us your event date, audience, and goals, and we'll confirm availability and the next steps — typically within four business hours.

How much does Jay Baer charge to speak?

Typically $30k–$50k (indicative; confirmed on request). It depends on event, date, format, location, and whether the session is in person or virtual. Share your brief and we'll confirm the exact figure and availability.

Can I hire Jay Baer for a corporate event?

Yes. Jay is represented for speaking engagements through Headliner on a non-exclusive basis and regularly takes corporate keynotes, conferences, and leadership events. Share your brief to check availability.

Can I book Jay Baer for a virtual keynote?

Yes. Jay presents virtual keynotes as well as in-person sessions. Virtual fees are typically quoted below a live keynote, so tell us your format for a precise quote.

What formats does Jay offer?

Jay is available for Keynote, Virtual, Fireside chat, Workshop and Emcee engagements. We'll match the format to your audience and run-of-show.

What does Jay speak about?

Jay's keynote themes include Marketing and Sales. Each talk is tailored to your audience and outcomes.

What languages does Jay present in?

Jay presents in English.

Where does Jay travel from?

Jay is based in Bloomington, IN and travels internationally for engagements; virtual sessions are also available.

Profile updated . Compiled from public sources — confirm current fees and availability with Headliner.

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